Open magazine on a wooden table with a mug of coffee — Editor's Guide publishing

A Guide You Can Trust

Editor's Guide started with a simple frustration: when you need a plumber, a dentist, a roofer, or a florist in Birmingham, where do you turn? Online reviews are gamed. Word-of-mouth is lucky. And the businesses doing great work are often the hardest to find.

So we built a guide — one that doesn't take money to vouch for someone, one that puts referrals and reputation first, and one that families in Hoover, Pelham, Vestavia, Homewood, and Chelsea actually use.

Today, we publish three magazines, maintain a trusted vendor directory, host monthly networking events, and give the businesses our readers can count on a place to be seen.

Our Magazines

Three publications. One trusted voice. Each magazine serves a specific Birmingham-area reader with curated stories and vetted local businesses.

Home & Heart

Home · Lifestyle · Local

The home-and-lifestyle magazine for Birmingham-area homeowners. Trusted contractors, recipes, decor, and the people who make the place feel like home.

Family & Flourish

Family · Faith · Growth

Written for the families raising kids in Birmingham. Faith-forward, practical, and full of the stories families are living right now.

Business & Balance

Local · Entrepreneurs · Leadership

The newest title — profiling Birmingham-area entrepreneurs, leaders, and the operators building the businesses our community runs on.

Meet the Team

Portrait of Charli Lavett, founder of Editor's Guide

Charli Lavett

Founder & Publisher

Charli built Editor's Guide from the ground up — building the trusted relationships, hosting the events, and making sure every business in the guide is one she'd recommend to her own family.

Portrait of Alexis Lavett, operations and digital at Editor's Guide

Alexis Lavett

Operations & Digital

Alexis runs the digital side — social media, advertiser relationships, website, and the systems that keep three magazines publishing every month.

What We Stand For

Trust First

We only recommend businesses we'd use ourselves. No pay-to-play endorsements. No padded reviews.

Local Always

Birmingham, Hoover, Pelham, Vestavia, Homewood, Chelsea. These are our neighbors. We write for them.

Family & Faith

Our magazines are built around the values of the families who read them — honest, hopeful, and rooted.

Real Relationships

Monthly networking, trusted referrals, and face-to-face connection. We don't just publish — we convene.

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